SVP, Corporate Communications Advisory
A seasoned Communications Strategist and Consultant, Mohammad brings to clients specialised focus and experience in executive communication and counsel, public affairs, corporate communications and reputation and crisis management.
Results-oriented and a firm believer in research-based audience profiling, Mohammad designs and implements strategies for B2B, B2G and B2C communications for his clients.
His experience includes building the Donohue Learning Technologies brand and managing marketing, media relations for the EdTech start-up, in addition to actively pursuing new opportunities for the company to expand its business and reach.
Previously, as a consultant at StrategyCorp Inc., Mohammad played a key role in the development and execution of lobbying programs and advocacy campaigns, stakeholder relations and reputation building programs for clients in the defence, education and real estate development sectors.
Mohammad also held the position of Media and Press Officer at the Office of Queen Rania Al Abdullah of Jordan where he was responsible for managing the Queen's media relations and strategy, thought leadership and press appearances.
Mohammad brings a breadth and width of strategic communication experiences to help Storyboard clients. His keen eye, strategic thinking and experience in issue management play a key role in helping clients manage their Investor relations program in turbulent market conditions.
He is also an invaluable resource to IR advisors who draw on his experience from leading several major lobbying and public opinion influencing campaigns, in addition to his astute skills in key message development and audience persuasion.
Mohammad is multi-lingual (English, French, Arabic), holds a BA in Political Science from Concordia University and a certificate in Digital Strategy & Communications Management from the University of Toronto.