Investor Relations Advisors

Linda Armstrong BA, CPIR

SVP, Investor Relations Advisory & Business Development

Linda is a strategic, collaborative results-oriented investor relations and capital markets professional with over 17 years’ experience in developing, leading and implementing the investor relations program for several firms in a variety of sectors, with market capitalizations ranging from $50 million to $13 billion. She is passionate about building strong relationships with all stakeholders and she has a solid understanding of best practises in corporate governance and investor relations.


She enjoys conducting financial analysis and comparisons to peer groups to highlight the investment thesis and unique corporate advantages of each firm. She has created and led investor perception surveys and reports providing valuable and actionable feedback to management.


Her vast knowledge of investor relations includes managing all quarterly results, Investor Days, Annual Meetings, media relations, internal/external communications and creating CEO/CFO scripts that enhance the understanding of the corporate strategy and provide deeper exposure to additional levels of the management team.


She also monitors all analyst reports to identify changes in ratings, valuations, quarterly forecasts, expectations and trends. Linda led and managed several international roadshows and site visits with analysts and institutional investors.

Prior to her investor relations career, she led successful business development and marketing teams as Vice President, Sales, Marketing and Corporate Development with BCE Emergis.

Investor Relations is a complex specialty requiring many different skills including marketing and financial knowledge, a strong network in the capital markets, excellent writing skills and the ability to develop strong relationships. 


Having worked in investor relations for more than 17 years, Linda has developed all of the above outlined skills. In addition, she has served as a member of the Board of Directors for the Canadian Investor Relations Institute for the past six years which provides her with an extensive network to utilize and knowledge of all best practises in investor relations.


Linda earned her Bachelor of Management and Organizational Studies at Western University. She also obtained the designation of Certified Professional in Investor Relations from the IVEY business school and the Canadian Investor Relations Institute.

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